Overview
A concerning trend is emerging across New York City. Fewer people are helping moms carry strollers up subway stairs. So for Mother's Day, we create M.A.M.A. Training, which stands for Men Assisting Moms Ascending, a workout designed to inspire more men to step up when it matters most.
Our internal project with a nonexistent budget ended up getting a lot of love in places like secretnyc, babylist, bantrparents as well as ad-sites like adage, musebyclios, lbb, the stable, breaking and entering and campaign.
